At Amplify, our mission is to help business owners reach their “WHY” sooner.
Before we ever jump into historical financial statements or begin breaking down unit economics, it’s essential for us to get a clear picture of why the business was started in the first place. Without a strong understanding of the entrepreneur's vision, we wouldn’t have a clear flag in the distance to align all our decisions. Ultimately, we would be left guessing as to what kind of result or outcome would make the business owner happy. Instead, we believe beginning with the end in mind is paramount to making decisions that move the business in the right direction.
Examples of "why's" we’ve aligned business decisions toward:
Provide steady income for the family before the first baby arrives
Earn enough money each month to allow a spouse to quit a job
Donating a % of profits to non-profit organizations
Employing refugee workers at a generous wage