Rider + Elephant + Path: Connecting your Actions to your Goals

goals Aug 07, 2019

It’s hard for people who don’t run their own business to truly understand or appreciate all the hard work that is required to move forward toward big picture goals. You find yourself working late nights, trying new things with no guarantee of success (repeatedly falling and getting back up again), weathering seasonal revenue swings, all while trying to stay focused on important things outside of work (like family and community). It can feel overwhelming. 

It’s tempting as a business owner to fall into a bad habit: growth for growth’s sake. We see stories of unicorn businesses scaling to the moon in almost no time at all and assume that we should attempt to do the same. The reality, however, is that no one definition of success applies to each business or entrepreneur. If we’re not clear on how we define success, someone else will surely do it for us. 

One mistake we see is that the daily and weekly decisions a business owner makes aren’t...

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