We’ve all been there--a cough that just won’t seem to go away or an ache that hasn’t ever healed correctly on its own. When you’re experiencing some physical symptoms, where do you go to get peace of mind? Web-MD? Ask a friend or a parent? Schedule an appointment with a doctor?
Now imagine your business as a living being. Like a body, a business has a number of systems that all work together to ensure that it stays healthy. In his book Shoe Dog, Phil Knight draws a connection between cash and blood:
“Yes, the human body needs blood. It needs to manufacture red and white cells and platelets and redistribute them evenly, smoothly, to all the right places, on time, or else. But that day-to-day business of the human body isn’t our mission as human beings. It’s a basic process that enables our higher aims, and life always strives to transcend the basic processes of living…”
Unlike when we are experiencing physical symptoms, it is less clear as business owners where we can turn to get the same peace of mind.
Going online is an option, but how do you weed through all of the information out there to correctly diagnose and treat whatever is happening? Do you have time? And guessing your way through big decisions will only get more stressful with growth.
Crowdsourcing to your community is a great option when your crowd has the experience. But unlike a friend or parent who has weathered a nasty cough before, they might not have solved a complex inventory or cash flow problem.
We talk to business owners all the time who are experiencing different business symptoms, and we are passionate about helping identify the root cause of what’s happening. Even more, we want to establish a baseline of care. We want to prevent symptoms before they arise. Our goal is to bring peace of mind to business owners so they can focus on their larger goals rather than covering themselves in band-aids.