How to Scale Your Craft Fair Business

craft fair growth scaling May 08, 2019

For a lot of small businesses, warmer weather means the opportunity to get in front of new customers. On-street corners and fairgrounds all across the country, entrepreneurs are setting up to showcase their products in hopes of a nice sales boost and maybe some new evangelizing customers.

What a lot of the new customers don’t see, however, is just how much hard work the business owner put into showing up for the event. You develop the products, you source the materials, you oversee production and make sure the feel of your display and website are both on-brand--all to get the product to the point where it can be enjoyed by the customer.

This is a spot where a lot of entrepreneurs can get stuck if they’re not careful. The business grows but is capped at the point where the owner is still involved in every aspect. This plateau often falls short of the big goals and dreams that drove the founder to begin in the first place. A significant shift is required to break through to the next level.

What will it take for your business to get to version 2.0?

  • Analyze your margins and sales channels to understand profitability

  • Calculate your production capacity to know when the system will break

  • Identify delegate-able responsibilities

  • Define the roles you need to hire for to free up time

  • Project when you can cash flow big next steps in the business

  • Build rhythms of tracking key metrics to measure your progress

One big reason people get stuck is because they don’t know their numbers well enough to build a clear and actionable growth plan to effectively move their business forward. Once a plan is constructed that connects the “here” to “there,” there is more clarity, confidence and control. We’re seeing companies (probably a lot like yours) double their cash flow within 12 months once a plan like this gets put into action.

A lot of business owners have a clear vision of where they’re hoping to go, but they don’t know exactly how to navigate the chaos. We bring order out of that chaos by building custom growth plans to help you hit your big picture goals—we’re like a GPS for your business. Where are you hoping to be 12 months from now?

Our clients are often facing big picture questions like:

  1. How do I build a sustainable business with predictable cash flow?

  2. How do I stop being so dependent on craft fairs?

  3. What is the best place to invest my money in growth (ad spend, inventory, new hires, etc.)?

If those seem familiar, schedule a time to let us know where you’re at in your journey.


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