Panelist (Linkedin link)
Small Business Accountant
Account Director - Clearbanc
Assistant Vice President - Guaranty Bank & Trust
Partner & Fractional CFO/COO - Amplify
Panel Member Bios
Founder of Mamie Boutique 11 yrs, a multichannel apparel business, that she sold. She is now an e-commerce accountant, large companies - she works with businesses between $0-100mil in sales annually and has managed teams of accountants in the process.
Assistant VP at Guaranty bank, a relationship bank. A rising star in small business lending. He supports small to mid-sized businesses in Texas and has been boots on the ground with PPP, EIDL and all the other gov’t lending options. He’s passionate about Faith, connecting...
Panelist (Linkedin link)
Head of Industry Relations at Shipstation
CEO of Sauceda Industries - 3PL/fulfillment partner
Senior PM of Shipping at Shopify
Owner / Operator at TAKEITEASYTHURSDAY
Partner & Fractional CFO/COO - Amplify
Krish Iyer - Head of Industry Relations & Strategic Partnerships - Shipstation
Krish is the Head of Industry Relations and Strategic Partnerships for ShipStation where he is focused on long-term relationships between e-commerce merchants and e-commerce marketplaces. A respected expert in cross border & marketplace e-commerce, Krish is often quoted in publications such as The Wall Street Journal, DC Velocity, Logistics Management, and Business News Daily. An industry leader with over 18 years of experience, Krish brings perspectives from FedEx, Pitney Bowes, Neopost and...
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Cash Flow Mgmt
Lending & Financing
This is a free 13-week cash flow template with step by step instructions on how to use it and a strategy call with a Fractional CFO/COO
Helpful HR tips and updates to managing remote teams and more.
5 Stages of Awareness - Based on a comment from Beau Haralson
Discussion Comments & Panel Members
-- Mark Lupton --
Bio: Partner & Fractional CFO/COO...
We’ve all been there--a cough that just won’t seem to go away or an ache that hasn’t ever healed correctly on its own. When you’re experiencing some physical symptoms, where do you go to get peace of mind? Web-MD? Ask a friend or a parent? Schedule an appointment with a doctor?
Now imagine your business as a living being. Like a body, a business has a number of systems that all work together to ensure that it stays healthy. In his book Shoe Dog, Phil Knight draws a connection between cash and blood:
“Yes, the human body needs blood. It needs to manufacture red and white cells and platelets and redistribute them evenly, smoothly, to all the right places, on time, or else. But that day-to-day business of the human body isn’t our mission as human beings. It’s a basic process that enables our higher aims, and life always strives to transcend the basic processes of living…”
Unlike when we are experiencing physical...
Movies, TV shows, social media and music have perfected the art of setting high expectations for the holiday season. The big romantic gesture, the perfect family feast, snowball fights with the kids. What is so illustrious about the pictures they paint? They promise an opportunity to be fully present in situations outside of our daily routine. An opportunity to hit pause on all the noise around us and turn to the things that make us feel fulfilled.
For a lot of business owners, hitting that pause button doesn't seem like an option. The holidays can be one of the more stressful times of the year. Months of preparation has led to what is hoped (and frankly is needed) to be the best quarter of the year--an opportunity to put some significant cash in the bank heading into the new year.
Adding to the stress, this reality is often not fully understood by close friends and relatives, which can lead to questions like:
Will you be able to take the whole week of...
It’s hard for people who don’t run their own business to truly understand or appreciate all the hard work that is required to move forward toward big picture goals. You find yourself working late nights, trying new things with no guarantee of success (repeatedly falling and getting back up again), weathering seasonal revenue swings, all while trying to stay focused on important things outside of work (like family and community). It can feel overwhelming.
It’s tempting as a business owner to fall into a bad habit: growth for growth’s sake. We see stories of unicorn businesses scaling to the moon in almost no time at all and assume that we should attempt to do the same. The reality, however, is that no one definition of success applies to each business or entrepreneur. If we’re not clear on how we define success, someone else will surely do it for us.
One mistake we see is that the daily and weekly decisions a business owner makes aren’t...
At Amplify, our mission is to help business owners reach their “WHY” sooner.
Before we ever jump into historical financial statements or begin breaking down unit economics, it’s essential for us to get a clear picture of why the business was started in the first place. Without a strong understanding of the entrepreneur's vision, we wouldn’t have a clear flag in the distance to align all our decisions. Ultimately, we would be left guessing as to what kind of result or outcome would make the business owner happy. Instead, we believe beginning with the end in mind is paramount to making decisions that move the business in the right direction.
Examples of "why's" we’ve aligned business decisions toward:
Provide steady income for the family before the first baby arrives
Earn enough money each month to allow a spouse to quit a job
Donating a % of profits to non-profit organizations
Employing refugee workers at a generous wage
One of our longest client relationships has been with Ranger Station, an amazing fragrance brand out of Nashville that was started a few years back by Steve Soderholm.
From our earliest conversations it became clear that there was an opportunity to put a growth plan in place that began to address some key questions on the table:
How much can we self-finance our growth without the help of investors?
If we want to bring on investors at some point, when and why should we do so?
Where is the untapped opportunity to generate more profits?
We began by breaking down each candle into its unit economics--how much revenue we make when we sell each unit, and what profit remains once we deduct the cost of production and sales. At different points, we’ve identified opportunities to improve our pricing to better serve our customers and wholesale relationships, all while being careful to not miss out on capturing whatever demand was available.
Once we defined unit...
Close your eyes and imagine the best piece of fruit you’ve ever tasted. If you’ve had The Peach Truck (based in Nashville, TN), you probably just imagined eating one of their peaches. For a lot of people in the midwest, waiting in line to get a box often marks the beginning of summer.
Amplify came alongside founders Stephen and Jessica Rose this past year, and one of the goals was to grow the online revenue stream (think of Harry & David fruit boxes). With such a short selling window, we had to make sure we were balancing the supply of peaches with the high demand from their loyal audience and expanding to more people. Talk about seasonality!
The Peach Truck’s original plan heading into the season was to ramp up ad spend as much as possible throughout the three-month period and hope that more boxes were sent out this year.
We discovered a unique opportunity to acquire even more customers before the first peach was even picked off the tree. Peach lovers could...